SLP4 Coursework Example | Topics and Well Written Essays - 750 words

SLP4 - Coursework ExampleThe coca plant Cola Company can resolve this problem by using the pre-emptive schema that allows it to provide top-notch products that cannot be substituted. As a result, the customers will continue to stick with the company and continue purchasing its products regardless of the availability of the substitutes.The Coca-Cola Company faces highest competitive emulation particularly from Pepsi Co. Furthermore, the increased number of new entrants have also created high level of threat for the company to survive. In order to minimize these threats, Coca-Cola company has to hold in the most of its economies of scale in order to lower its consumer price per bottle. Eventually, the lowest possible price will be difficult for its competitors to reach. Consequently, providing competitive advantage to the Coca Cola Company.Through differentiation strategy, the Coca-Cola Company should invest more on innovation to develop unique and different bottle designs, concepts , processes, marketing campaigns, public messages, fool names, slogans, corporate social responsibility activities that are unique in their own way and address the sensitive issues of the societies. As a result, a brand learn will develop that is unparalleled and cannot be matched by any of its competitors. Furthermore, the customers will become loyal to the brand due to the fact that the company is able to march higher level of concern for the health and wellness of its customers instead of its profits.Through the focus strategy, the Coca Cola company will be able to pull in into the bottled water market and other booming industries like food items to maintain its competitive edge over its competitors. Most significantly, Coca Cola company has to take down into a niche market in which the competitors either are not willing to enter or do not have the required knowledge, radix and expertise to sustain in that particular industry. As a